| Case Study A
Case study A – Large, multi-site furniture store. Design and build a website to generate online sales and increase footfall to the physical stores Company A is a large, multi-site company with a website that is 6 years old. They have experienced significant trouble gaining and sustaining quality traffic. There is no e-commerce solution on the site nor is the content dynamic or optimised for search engines We conducted a business analysis in conjunction with management and also contacted and sat down with a range of existing customers asking what they would want from the site. |
| Solution
The propsed solution was to build an full spec e-commerce site around the open source Opencart application and integrate this with an HTML newsletter via phplist . This is a scaleable aplication with extensive functionality;
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| Outcome – Within 4 weeks of launch – 12k in online orders, 1000 + uniques hits per day and increased footfall in store. |
| Case Study B
Case study B – Multi-site vehicle hire company. Design and build an SEO optimised website to maximise traffic and generate online bookings Company B is a multi-site vehicle rental company with 4 sites across Scotland. They have static hit rates with a flat on line enquiry system and no facility to on-line book. The site is not optimised for search engines. This was a web 1 type site – static content, no flash image components and no ability to book online. |
| Solution
Implement a WordPress based site which was easy to use, search engine optimised, displayed flash image components of currently available hires and included the ability to on-line book based on date/time from and to availability. Clear and concise FAQ sheets for potential customers and the ability to get immediate response to hire questions e.g. European trvale, age limits etc. WordPress is the choice for interactive, database driven sites which require frquent updates by the end user. WordPress is a free and open source blogging tool and a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular CMS in use on the Internet |
| Outcome – The site now takes 500 plus hits per days with an average of 20 online hires equivalent to avg £3000 per day . The site paid for itself within hours of going live |
| Case Study C
Case study C – Plumbing and Heating Company covering Central Scotland. Design and build an SEO optimised website. Implement an online engineer booking system Company C has a static web 1 type site. The site is not interactive with no obvious focus. Customers cannot book engineers online or derive a cost for prospective work. |
| Solution
Implement a clean, attractive opensource based site which was easy to use, search engine optimised, and includes the ability to on-line book based on date/time from and to availability. Clear and concise FAQ sheets for potential customers with costs per type of work shown. WordPress was clear choice based on the clean design, availability of themes and range and variety of plugins. In this instance online form based booking and flash image display plugins were installed. WordPress is a free and open source blogging tool and a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular CMS in use on the Internet |
| Outcome – The site is now generating both engineer bookings and general enquiries. The cost benefit is very positive and once again the payback period in under 1 month |
| Case Study D
Case study D – Home improvements group – multi trade area coverage central Scotland. Design and build an SEO optimised website. Strong social network liks to Facebook and Twitter. Google adwords integration Company D has an extisting non database driven website. It does not generate business or has a positive affect on the bottom line. The site is not interactive with no obvious focus. |
| Solution
Implement a database driven, search engine optimised website with home page Facebook and Twitter integration. Focus on service with genuine relevant testimonials. Clear and concise FAQ sheets for potential customers with costs per type of work shown. WordPress was clear choice based on the clean design, availability of themes and range and variety of plugins. In this instance online form based booking and flash image display plugins were installed. WordPress is a free and open source blogging tool and a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular CMS in use on the Internet |
| Outcome – The site is now generating all types of work from decking through to extension builds. The cost benefit is very positive and once again the payback period in under 1 month |